Google Analytics Audit Template

A Data Studio dashboard that helps you audit your clients' Google Analytics setup, quickly find implementation or account configuration issues, and present your findings to your prospects or clients in a professional report.

Google Analytics Audit Template

About this Data Studio template

Quickly audit your own or your clients' Google Analytics account for free using this Data Studio report.

With just a few clicks, this report allows you to connect to and audit any Google Analytics account that you have access to and quickly find major data collection, data quality, and compliance issues.

You can then export the report in PDF format to present to your clients or prospects and get their approval to move forward and fix those issues.

Once you connect this report to your Google Analytics view, you can check the following:

Data Collection

  • Event tracking
  • Explore event field hierarchy
  • Goals, goal conversion rates, and goal values
  • eCommerce tracking (Standard and Enhanced)
  • Internal Site search tracking
  • Demographics and interests

Data Quality

  • Bounce rate
  • Hostnames
  • Consistency of UTM parameter values (Mixed Caps)
  • Campaign parameter explorer
  • Consistency of event fields (Mixed caps)
  • Self-referrals & payment gateway

Compliance

  • PII (Personally Identifiable Info) in page URLs

User Experience

  • 404 Pages

FAQ

How to use this template?

Once you get access to the template, open the link and click Use Template at top right. Then select your data source from the drop-down menu and click Copy Report.

Make sure to use a data source that uses the same data connector and your report will be automatically updated to show data from your data source.

Once you get access to this report, you can connect to your account in the first page, and then the rest of the report will update to reflect the data in your account.

What is Google Data Studio?

Google Data Studio is free and easy to use data visualization tool from Google, which allow anyone to quickly connect to, visualize, and share your data with others.

Is this template 100% free?

Yes. You need to subscribe to our mailing list to receive the link to the template, though.

Of course you can leave whenever you want, but we hope that you'll stay to receive free tips, exclusive resources, and future free Data Studio templates once in a while ;)

Do you offer support?

Yes. We provide free Data Studio support in our Facebook group

Do you Offer Training or Customization Services?

Yes. We provide Data Studio support, template customization, custom development, and training. If you need hands-on help please reach out to hello (at) siavak.com for custom a quote.

Google Analytics Audit Template

A Data Studio dashboard that helps you audit your clients' Google Analytics setup, quickly find implementation or account configuration issues, and present your findings to your prospects or clients in a professional report.